Formless Edition is a fashion tech startup - a digital platform that curates and trades purely digital wearables with instant delivery. We aim to enable the digital transformation of the fashion industry with AI, making luxury wearables available for all your digital lifestyles.
FORMLESS EDITION was officially founded by Peini Yu and Linxi Zhu in 2023. A 3-year journey laid the foundation for building today's platform.
With eight years of combined experience in fashion, jewellery and technology, we have been working on the intersection since 2019. After graduating from the Royal College of Art in 2020, we founded FORMLESS together, a digital fashion studio that collaborates with companies and experts on creative projects. During the past two years, we have worked with industry professionals such as Samsung, SHOWstudio, the Royal College of Art, the Centre Academic of Arts, and more.
In 2023, we restructured FORMLESS into FORMLESS INITIAL and FORMLESS EDITION to expand our journey with digital wearables. FORMLESS INITIAL is a creative studio that produces digital content and bridges the gap between physical and digital; FORMLESS EDITION is a platform that offers wearables for digital lifestyles.
At Formless Edition, we strive to expand the utility and wearability of digital fashion by using AI-enabled applications. Our ultimate goal is to drive towards a more attainable and sustainable fashion future where technology and design seamlessly merge to offer customers a truly immersive wearing experience through augmented reality, virtual reality, and gaming avatars.