About FORMLESS EDITION.


We are a digital platform for virtual fashion.

About us
ABOUT FORMLESS EDITION

Formless Edition is a fashion tech startup - a digital platform that curates and trades purely digital wearables with instant delivery. We aim to enable the digital transformation of the fashion industry with AI, making luxury wearables available for all your digital lifestyles.

Our Story

FORMLESS EDITION was officially founded by Peini Yu and Linxi Zhu in 2023. A 3-year journey laid the foundation for building today's platform.

With eight years of combined experience in fashion, jewellery and technology, we have been working on the intersection since 2019. After graduating from the Royal College of Art in 2020, we founded FORMLESS together, a digital fashion studio that collaborates with companies and experts on creative projects. During the past two years, we have worked with industry professionals such as Samsung, SHOWstudio, the Royal College of Art, the Centre Academic of Arts, and more.

In 2023, we restructured FORMLESS into FORMLESS INITIAL and FORMLESS EDITION to expand our journey with digital wearables. FORMLESS INITIAL is a creative studio that produces digital content and bridges the gap between physical and digital; FORMLESS EDITION is a platform that offers wearables for digital lifestyles.

Our Vision

At Formless Edition, we strive to expand the utility and wearability of digital fashion by using AI-enabled applications. Our ultimate goal is to drive towards a more attainable and sustainable fashion future where technology and design seamlessly merge to offer customers a truly immersive wearing experience through augmented reality, virtual reality, and gaming avatars.

FOUNDING Team
PEINI YU
PEINI YU / PANNY
Co-Founder, CEO
LINXI ZHU
LINXI ZHU
Co-Founder, Chief Creative Director
PEINI YU
Tom Huang
Advisor
LINXI ZHU
Kelly Kraft
Advisor
Tom Huang
Advisor
Tom Huang
Advisor
FOUNDERS
PEINI YU
PEINI YU / PANNY
Co-Founder,
Creative Director
Frank has a web development background with strong focus on animation and OpenGL. A senior developer with 12 years of varius enim in eros elementum tristique experience. His main focus faucibus nibh et justo cursus id rutrum lorem. Nunc ut sem vitae risus tristique posuere.

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LINXI ZHU
Kelly Kraft
Co-Founder,
Managing Director
Kelly has a web development background with strong focus on animation and OpenGL. A senior developer with 12 years of varius enim in eros elementum tristique experience. Her main focus faucibus nibh et justo cursus id rutrum lorem. Nunc ut sem vitae risus tristique posuere.

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Insights
By numbers
8
years of experience
2M
user engagements
25K
audiences in the latest panel
6K
items sold in 2022 as creator
BACKED BY
'Even though they are still young, their gushing creativity and bold action are important reasons for "being discovered".'
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